However, there was a cafe of a feature - it stood at the center of the city and situated in a place where all sides were large glass case glass. And though washing them once a year, you still have enough light in the room without lamps.
Then came the co-operatives, the first rudiments of business and began to open new cafes. They are always hiding in the basement, it was dark and stuffy, but people are happy to attend such institutions. They were given what was available in a scoop - a sense of privacy. Both then and now, in many ways was not taken to publicize their income, especially since most of them fit the definition of ' speculation ' or at all, and it was tied to a complex chain of sliding. So even in the privacy of the cafe was a novelty.
However, McDonalds first demonstrated that the open windows a positive impact on sales, and now cafes and restaurants often have a wide open window, and you can safely stare at people, absorbing food. And because the country - in such places are always more visitors than in the basement coffee shop or cafe curtains tightly closed.
During his short career ' work at his uncle ' I had to work for two people with completely different approach to publicity. Both are about the same age, one education as I have, the second highest military. Both - the owners of several small companies in the software areas. But an active public relations and public relations, not missing a single opportunity to be in the public. Not to say that he was stuffed, but he never refuses to give interviews or participate in a show that is associated with the purchase of items. Second - you never participate in such shows, although the company does not just help with the conduct of various public events. However, maximum participation in such events - it is his company's leaflets.
One buys an expensive car and an apartment and gets expensive contracts. The second - constantly to make ends meet, five (seven? ) Years of constructing additions giving. With clients had constant problems. Public ( formed over the years ), the image of the company is far from ideal. Although this is probably the oldest company in the city in its industry.
Procedure namuchalis with agents, I have come to the conclusion that the best agent - it was me. And took up his image. It took a lot of time and effort, but I managed to win the audience. To do this, I have actively participated in the local forum, seminars, 'm blogging, working with the corporate site. Used to barter a resource for articles in magazines and tried to take an active part, as a consultant on the thematic material in the press (at least, journalists know that you can contact me ). And a giant advisory work. In recent years I perevstrechalsya with dozens and perhaps hundreds of people already, spending 1-3 hours on the explanation of the principles of the Internet.
Do not be limited to the price - I took this as a principle. Even if people do not buy it, anyway, it will be to understand the topic a little bit better, but after a while, or he will return, or recommend you to my friend.
As a result, today I can safely wait until the clients come to me instead of looking through their agents, and advertising. Perhaps this is the most ideal scenario for me and the business.
Do not be afraid to be public! . But it's like kissing on the Square. When you pass by a couple, just smile and go on through the 20 meters is throwing this point out of my head. You just have to understand that your skeletons are particularly interesting to nobody, but your publicity can be handy when the need arises in your services.
Another plus, and minus the publicity that your company has become identified with you. For one thing well: there is a synergy of the company and the person when a person remembers, remembers the company and vice versa. On the other hand, when you move away from the company's management, the company is not in the best of the situation and may lose its position in the market (for example, beer Tinkoff ). But, honestly, you think your company without you? .
Be public, talk about themselves and their services wherever you can and only appropriate. Help friends and strangers Board. Do not forget how to help, to make others know about it. Do not forget to remind you that you are open for consultation. Most keep in touch. Even introvert available modes of communication such as forum, blog, or ICQ. If it is possible to get a professional get-together and say a few words - and do not think to give. The effect, though it does not begin immediately, will make you happy.
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Manual The New York Times has taken a progressive decision to move to the paper edition of the column City Room, which still existed in the form of one of the blogs online version of newspaper.